World Renowned Authority
The late David Joseph
Schwartz was a professor at Georgia State University, Atlanta, and was considered
a leading American authority on motivation. He was also President of Creative
Educational Services, a consulting firm specialising in leadership development.
Starting from a one-room
schoolhouse in rural Indiana, David J. Schwartz went on to become the president
of his own company and lecturer to more than three thousand trade associations,
sales groups and management seminars. He wrote his first phenomenal bestseller
THE MAGIC OF THINKING BIG nearly thirty years ago.
Millions of people
throughout the world have improved their lives by reading books by Dr.
David J. Schwartz, long regarded as one of the foremost experts on motivation,
whose teachings will help you sell better, manage better, earn more money,
and -- most important of all -- find greater happiness and peace of mind.
In the course of researching
his books Schwartz spoke to many people who had reached the top in their
field. Instead of getting detailed responses, Schwartz was told that the
key factor in personal success was simply the desire for it. Rather than
being 'too many Chiefs and not enough Indians', the opposite is true. Some
people choose to lead, others to follow. Success is not primarily a matter
of circumstances or native talent or even intelligence - it is a choice.
Thinking larger thoughts
is a kind of magic, since the effort put in is small compared with the
long-term results. In the 1890s, a person named Gottlieb Daimler drew a
three-pointed star on a postcard to his family and wrote next to it, 'One
day this star will shine down on my work.' He co-founded Mercedes-Benz.
Great accomplishments such as these demonstrate Schwartz's claim that a
person is best measured by the size of their dreams.
"Believe Big. The
size of your success is determined by the size of your belief. Think little
goals and expect little achievements. Think big goals and win big success.
Remember this, too! Big ideas and big plans are often easier -- certainly
no more difficult - than small ideas and small plans."
"Remind yourself regularly
that you are better than you think you are. Successful people are not superhuman.
Success does not require a super-intellect. Nor is there anything mystical
about success. And success doesn't based on luck. Successful people are
just ordinary folks who have developed belief in themselves and what they
do. Never -- yes, never -- sell yourself short."
"Believe it can be
done. When you believe something can be done, really believe, your mind
will find the ways to do it. Believing a solution paves the way to solution."
"How we think shows
through in how we act. Attitudes are mirrors of the mind. They reflect thinking."
"There is a good side
to every situation."
"The success combination
in business is: Do what you do better... and: Do more of what you do..."
"Do what you fear and
THE MAGIC OF THINKING BIG
Now on CD
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